Brand Identity, Graphics

Lueur Cosmetics

Brief

Lueur - French for ‘glowing radiance’ - symbolizes the birth and beauty of ever emitting light and energy. Lueur Cosmetics is marketed towards affluent women who are looking for light, organic skincare with an elegant touch of luxury.

With ethos of simplicity, purity and integrity reflected through the natural earthy colour palette and balanced with delicate hues of blue(s) and gold; alluding to the premium quality sourced ingredients. The emblem typography was designed to mirror the cleanliness, simplicity and elegance of the brand. Together, with custom illustrations of fluid lines and organic geometry of the collection that delicately communicate the brands philosophy: indulgent and luxurious collection of perfectly created skin food products, that give your skin everything it needs to glow with healthy radiance.

Design

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