Brand Identity, Graphics

Finjan Coffee

Brief

Finjan Coffee was designed to reflect the natural landscapes of Jordan in a contemporary, figurative light. Using organic strokes of the sandstone mountains, curvilinear elements of Wadi Rum, the fluctuating majestic hues of the sky, and of course the traditional finjan: the inspiration behind the name of the brand.

Traditionally in Arabian culture, coffee is served in what is known in Arabic as a فِنْجَان, or “Finjan” which is small delicate cup that is adorned with a decorative pattern. The solution was to create a scene where all of the elements can come together in harmony. The core illustrative design echoes the graceful formations and cambers of the Wadi Rum highlands. Subsequently, partnered up with a modern, timeless logotype and a muted colour palette; reflecting the tranquillity of Jordanian topography. Resulting in rich and distinctive packaging that encapsulates the essence of Wadi Rum, and radiates the cultural heritage of Jordanian Bedouins.

Design

FJN_COFFEE_03
FJN_TIN
FJN_CUPSLEEVE
FJN_COFFEE_01
FJN_COFFEE_04
FJN_CUPSLEEVE_X3
FJN_COFFEE_02
FJN_COFFEE_EXCL_01
FJN_BISCXSET